6SSMN316 – Digital Marketing Assessment 2 – Individual Coursework (75% of total module grade) Lead Instructor: Dr. Romas Malevicius Instructor’s email: [email protected] Submission Deadline: via KEATS by :;:;; on Friday, Ard January C;CD Submission checklist :. Include Cover Sheet for Assessments C;CJ/CD -see KEATS C. File saved as [ModuleCode_CandidateNumber] A. Word count (CD;; words) File format for submission word document (.docx) The Task Sustainable Gastro (SG) organisation (https://sustainablegastro.com) - the client- aims to develop a strategic and comprehensive communication plan and social media engagement plan for a new digital platform – the “Concept:; Hub”, that will be launched in C;CD. The “Concept:; Hub” is a call to action to respond to UN Sustainable Development Goal :C by following the D R's—Refuse, Reduce, Reuse, Repurpose, and Recycle. Goal :C is about ensuring sustainable consumption and production patterns, which is key to sustaining the livelihoods of current and future generations. Note: This concept is owned by Sustainable Gastro and should not be shared without explicit consent. Context Every single person on the planet eats and wears clothing. It’s human essentials, but we are currently consuming more resources than ever, exceeding the planet's capacity for generations, with food waste and 'fast fashion' being two significant contributors to climate change. The whole world is linear in its consumption, so are cities in the Baltic Sea Region. Food and clothing have an excellent fast-track potential in circularity as everyone needs them, can relate to and act upon towards a resource-smart transition. Objectives The main objective is through the “Concept:C Hub” platform, to provide access to a wider group of individuals, organisations and businesses for them to showcase and share their good practices, lessons learned, projects, products and events, in one digital hub. This will support the core value of the project, which is to promote and mainstream sustainability and circular economy for food and fashion practices and business models. The “Concept:C Hub” platform will serve for capacity building in innovative and
2 cooperative “sustainable and circular economy solutions” that have been designed, developed and tested in the project regions.
A) For target groups “Content Providers” To engage and motivate the target groups to “fill” the platform with inspiring, educative and innovative content, that has focus on sustainability and circularity in the food and fashion topic.
Content providers: Target group : - Small and medium enterprises; Hotels, Restaurants, and Café/Catering and the fashion sector
Target group C – Business sector Social enterprises, SMEs, start-ups and Venture Capital corporates
Target group A - Interest groups Circular economy networks, public organisations, advocacy groups, youth organisations, young professionals in start-up networks and digital transformation programs networks.
B) For target groups “End Users” Build “Concept:C Hub” awareness and grow the audience. Engage them to connect with the “Content Providers”, and encourage the audience to actively participate in “Concept:C Hub” social media activities. Create a community group to drive action that can enable public sector as well as other businesses, start- ups and more in the local economy to apply sustainable and circular practices more quickly, and frequently.
End users: Target group : - Small and medium enterprise; Hotels, Restaurants, and Café/Catering and the fashion sector
Target group C - Education/training centre and schools Primary- and upper secondary schools, vocational schools
Target group A – Relevant NGOs and community engagers
C) Project target regions o Estonia, Tartu and Vorumaa region o Finland, Saimaa and Seinäjoki region o Latvia, Latgale and Vidzeme region o Lithuania, Kaunas and Vilnius region o Sweden, Karlstad and Uppsala region Social media channels LinkedIn, Instagram and Facebook.
