INTI International University
MGT6208 STATISTICS AND DECISION ANALYSIS
Individual Assignment
SEPTEMBER 2024
· Individual Assignment – 40%
· Word Count: 1500 words + 10%
· Submission Due date: Week 6- Sunday 23.59
Late submission penalty:
Warning: For each or any part of a day that the assignment is late, including weekends and statutory holidays and other days when the Faculty of Business and Communications is closed, the student(s) will lose 20 per cent of the maximum possible value of the assignment.
Online Shopping Behavior Among University Students in Malaysia
The rapid growth of e-commerce has significantly impacted the purchasing behaviors of university students in Malaysia. Understanding their online shopping habits, preferences, and experiences can provide valuable insights for e-commerce businesses targeting this demographic. This descriptive study aims to explore online shopping behavior among university students in Malaysia, focusing on their habits, preferences, and perceptions of online shopping platforms. By examining demographic characteristics and shopping habits, this study seeks to shed light on how online shopping influences consumer behavior and satisfaction among Malaysian university students.
Questionnaire
Section 1: Demographics
1. Age:
- Under 18
- 18-20
- 21-23
- 24-26
- 27 or over
2. Gender:
- Male
- Female
- Non-binary / Third gender
- Prefer not to say
3. University level:
- Diploma/ Foundation
- Degree
- Masters
- PhD
4. Monthly Disposable Income (in MYR):
- Less than 100 MYR
- 100 - 299 MYR
- 300 - 499 MYR
- 500 MYR or more
5. University Location:
- Urban
- Suburban
- Rural
Section 2: Online Shopping Habits
6. How often do you shop online?
- Daily
- Weekly
- Monthly
- Rarely
- Never
7. Which devices do you use for online shopping?(Select all that apply)
- Smartphone
- Tablet
- Laptop
- Desktop
- Other (please specify): [Open text]
8. Which e-commerce platforms do you use regularly? (Select all that apply)
- Lazada
- Shopee
- Zalora
- Lelong
- 11street
- Other (please specify): [Open text]
9. What type of products do you mostly buy online? (Select all that apply)
- Electronics
- Clothing and accessories
- Groceries
- Home goods and furniture
- Books and media
- Health and beauty products
- Other (please specify): [Open text]
Section 3: Factors Influencing Purchases
10. What factors influence your decision to purchase online? (Select all that apply)
- Price
- Convenience
- Reviews and ratings
- Brand reputation
- Free shipping
- Return policy
- Other (please specify): [Open text]
11. How often do you compare prices before making an online purchase?
- Always
- Often
- Sometimes
- Rarely
- Never
Section 4: Satisfaction and Experience
12. Are you satisfied with your overall online shopping experience?
- Very satisfied
- Satisfied
- Neutral
- Dissatisfied
- Very dissatisfied
13. Have you ever experienced any issues with online purchases (e.g., delivery delays, product quality)?
- Yes
- No
14. If you have experienced issues with online purchases, how satisfied were you with the resolution process?
- Very satisfied
- Satisfied
- Neutral
- Dissatisfied
- Very dissatisfied
Section 5: Security and Trust
15. How concerned are you about the security of your personal information when shopping online?
- Very concerned
- Concerned
- Neutral
- Slightly concerned
- Not concerned
16. Do you prefer to shop from well-known brands due to trust and security reasons?
- Yes
- No
Section 6: Preferences and Trends
17. Which features or services do you find most engaging in online shopping platforms? (Select all that apply)
- Easy navigation
- Customer reviews
- Personalized recommendations
- Fast shipping options
- Discounts and promotions
- Loyalty programs
- Other (please specify): [Open text]
18. How likely are you to continue shopping online after the COVID-19 pandemic?
- Very likely
- Likely
- Neutral
- Unlikely
- Very unlikely
You are required;
1- Conduct the survey, utilize the crafted questionnaire, ensuring a minimum of 60 participants who are Malaysian university students. You can engage participants either in-person or through electronic means.
2- Submit a managerial report which includes the following:
a) Executive Summary (Abstract)
Provide a concise summary of the study, including key findings and recommendations.
(5 marks)
b) Introduction (including methodology)
Describe the methodology, including participant selection, data collection methods, and tools used for analysis.
(10 marks)
c) Data Analysis (by using IBM-SPSS 22.00).
ONLY CONSIDER DESCRIPTIVE STATISTICS.
Use descriptive statistics to analyze the data collected from the survey.
Present findings using tables, charts, and graphs.
(40 marks)
d) Recommendations:
Provide your recommendation which is supported by your data analysis.
Provide recommendations based on the data analysis. Explain how these recommendations can improve the online shopping experience for university students in Malaysia.
(30 marks)
e) Limitations: How is the quality of this instrument in terms of structure,
Discuss the quality of the instrument in terms of structure. Identify any limitations of the study and how they might affect the results.
(5marks)
f) Suggestions for further study
Suggest areas for further research based on the findings and limitations of the current study.
(5 marks)
g) Self-reflection: what you have learnt as a result of doing this assignment.
Reflect on what you have learned as a result of doing this assignment.
(5 marks)
The total of 100% will be converted to 40%.
