BUS303

2024/2025 Final Year Project

BA Business Administration – Year 4

BSc Economics – Year 4

BSc Economics and Finance – Year 4

BA English and Finance – Year 4

BA English and International Business – Year 4

BSc Financial Mathematics – Year 4

BA Human Resource Management – Year 4

BSc Information Management and Information Systems – Year 4

BA International Business with a Language – Year 4

BA Marketing – Year 4

Assessment 1: Research Proposal

Research Proposal Assessment Requirement:

Each student will complete a 2,000-word research dissertation proposal. The purpose of this assessment  is to allow the student to (1) demonstrate their initial thinking on the research questions and proposed research approaches, (2) show basic understanding on the relevant academic literature, (3) have a clear execution plan to complete the research project and show their awareness on the potential risks of the project and feasibility, and (4) design a solution to a substantial research problem (preliminary methodology in the proposal) . The proposal must show the ability of the   student to complete the project within the available time.

The proposal will include:

•    A working title for the project,

•    Research background, research question and objectives,

•    A brief literature review,

•    Proposed research approach and the rationale(s),

•    Execution  plan on completing the research project, potential risks of the research project and feasibility analysis.

The following are not included in word counts:

•    Table of Contents Pages and Cover Pages

•    Tables/Graphs-   provided  these  have  been  imported   from  elsewhere  (correctly referenced) and not produced by the student

•    Reference lists/Bibliographies

•    Appendices/Footnotes  -  provided  these  have  been  used  only  when  necessary.  If appendices or footnotes are used excessively or contain material that should clearly be included in the main body of the essay/report, it is at the markers’ discretion to include these in the word count.

Proposal structure guide:

A working title

Introduction

- Research Background

- Research Objectives and Research Questions

Literature Review

Research Methods

- Clearly identify the method(s) you plan to use;

- Explain how each method fits into your objectives;

- Link to the literature – have other papers used the same methodology?

- Provide a brief discussion of how you will employ each method?

- Any consideration on the data availability and sources?

- Include a statement in this section about research ethics and how your work recognizes any concerns

Execution Plan

- Convince the reader that the work can be completed within the time allowed;

- Consider carefully the time needed to implement the proposed research, including but not limited to know well the literature and methods, collect and analyze data, write up the dissertation;

- Discuss any skills you need to learn, and whether you think you can learn these in time;

- Demonstrate your awareness of the possible risks throughout the FYP process and the potential contingency plan to mitigate the impacts of the risks.

Generative AI Permissions:

No. FYP research proposal is expected to be the original work of the student. Using generative AI to create content for a FYP research proposal is not permitted.