ASSESSMENT GUIDE

MARK5830

Marketing Analytics Project

Term 3, 2024

Assessment 1: Individual reflection

Essay/report

~5 pages double spaced in font size 12 (excluding front page and table of contents)

Via Moodle course site

Description of assessment task

The individual reflection is designed to help students plan their analytics project. It focuses on clearly defining the business problem and research objective, creating a project plan with milestones, explaining the relevant skills of team members, and outlining your intended contribution to the team.

Assessment 2: Group project presentation

Case study

~15-20 minutes

Via Moodle course site

Description of assessment task

At the end of the project the student teams will present their results to managers of the collaborating firm. The focus of the presentation should be on the findings and their managerial implications. During the presentation the students will also engage in a discussion with the firm’s management and respond to questions from both the industry partner and the lecturer.UNSW Business School

Assessment 3: Group Project Report

Presentation

Written report

10-15 pages including all graphs and tables but excluding references (font size 12, double-spaced)

via Moodle (Turnitin) course site

Description of assessment task

Groups for the project will consist of 4-5 students. They will solve a real-world problem assigned by a company, using data provided by the firm and applying an appropriate method. The problem and solution will be presented in a way that appeals to a managerial audience. While the report should include the analytical background necessary to assess the quality of the work, the main challenge is to translate the findings into actionable recommendations for managers, using visuals and non-technical language whenever possible.

Assessment 4: Peer Evaluation

Project Participation Ratings

~5 questions

Via Moodle course site

Description of assessment task

Peer evaluation, requested by previous student cohorts, is now a standard procedure in this course. Each team member will receive a grade based on their peers' evaluations of their contribution to the teamwork, as derived from all peer evaluation forms submitted on time. Submitting a peer evaluation is mandatory. Failure to submit an evaluation will result in a score of 0 for the peer evaluation, regardless of how your peers rated you.