BUS0119

Principles of Marketing – CA2

ASSIGNMENT GUIDELINES:

1.   This is a group project with the allowed size of 5 members.

2.   This CA2 constitutes 40% of your overall marks for this module.

3.   This project covers all materials studied in Topics  1 - 9. You should understand the concepts in the module book and lecture notes before starting on the project. Where necessary include any relevant references for information sourced to complete this assignment.

4.   This CA2 is a group assignment consisting of two parts namely a written report (30% weightage) and face to face presentation (10% weightage).

5.   Please read the following guidelines carefully before starting your assignment. If you have any questions, do clarify with your lecturer.

CA2 PART 1 – WRITTEN REPORT GUIDELINES:

Part 1 of the CA2 is a group written report. The following are the guideline for theneeded content for the report.

Topic Selection:

1.   Each group will be given two brands to understudy for electric cars.   The assigned brands for the groups are as follows:

2.  Next, select ONE consumer segment which the brand targets and identify the model of electric cars that 

caters to this segment – the model selected should be the newest model launched within the last 2 years to

Singapore market