the quotes above.

NB: Students often ask me 'How many references?' or 'How many ideas/examples/....'?.

The answer is that we are more interested in the extent to which you justify your claims than in

counting how many of any particular item you include.

Writing Guide
You should present your work as an essay with the following structure:
1. Introduction:

 Define the key terms and introduce the main ideas (thesis statements) that you
are going to explore in your essay.
2. Body
 Be sure that your paragraphs contain a topic sentence that indicates to the

reader the idea you are going to deal with in that paragraph. The rest of the
paragraph must draw on the scholarly research to justify your claims. These
should also be illustrated using examples of social media communication.
 Be sure to justify each claim you make by drawing on relevant literature from
social media research.
 Do not simply re-narrate what is happening on social media; analyse the social
media communication you’ve identified by using the course concepts.

3. Conclusion
 Summarise the claims that you dealt with in the essay. The conclusion is different
to the introduction in the sense that you can now leverage the outcomes of your
analysis/argument (as opposed to simply introducing what you will explore).
For further help on essay writing see these resources:
 https://student.unsw.edu.au/essay-writing-basics
 https://student.unsw.edu.au/writing .

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The Academic skills UNSW team also offer one-on-one consultations for academic writing:
 https://student.unsw.edu.au/individual-consultations-academic-support
How to include a screen capture or diagram in your essay
In order to explain your analysis of social media communication, you will need to include
diagrams and/or screen captures in your essay. You should present these as figures with
captions as follows:
Figure 1: An example of a Pokemon Image Macro (source:
https://www.reddit.com/r/memes/comments/awv5gr/new_pikachu_meme/)
“Learning the material after you finish the exam”
Extract 1 : An example of a Reddit comment referring to a meme (source:
https://www.reddit.com/r/memes/comments/awv5gr/comment/ehptb3g/?
utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_conte
nt=share_button)
References
Please use Harvard format: https://student.unsw.edu.au/harvard-referencing
References should only be used to support a particular point that you are trying to make. There is no
requirement to use a particular number of references.

Marking criteria
The table below is the qualitative rubric used as a guide in marking your essay:
F P C D HD
Expression:
The extent to which your
writing is fluent, concise,
and coherent
Incoherent and
poorly written. Highly
problematic in writing style
and/or
grammar and structure.
Obtrusive
errors. Likely to be
well outside the
word count: either
too short, or longwinded.
Weaker writing of
patchy quality with
some obvious errors in
referencing style,
and/or grammar and/or
structure. Close to or
within word count.
Sound writing style.
Adequate structure.
Some (less obtrusive)
errors in style,
grammar,
and structure. Within
word count.