MARK3085Digital Marketing and Web Analytics
Digital Marketing and Web Analytics
项目类别:市场营销
Academic integrity
First, for any assessments submitted, you should maintain academic integrity. Plagiarism
undermines academic integrity and is not tolerated at UNSW. Please cite others’ words when you
want to use them to support your ideas and proposals. Please refer to the UNSW Harvard
referencing guide for citations and references.
Please refer to UNSW Plagiarism policy online.

Use of Generative Artificial Intelligence
As assessment tasks in MARK3085 involves some planning or creative processes, you are
permitted to use software to some extent. In the instructions for each assessment, you’ll read to
what extent software like ChatGPT can be utilised. If you use AI in the writing of your assessment,
you should always clearly acknowledge this (e.g. via a footnote). It is a good idea to keep copies
of the initial prompts to show your lecturer if there is any uncertainty about the originality of your
work. If the outputs of generative AI such as ChatGPT form a part of your submission, it will be
regarded as serious academic misconduct and subject to the standard penalties, which may
include a fail (F) and mark of zero for the course, through to suspension or exclusion.

Please refer to UNSW Guide on Use of AI for assessments online.

Turnitin
Turnitin is an originality checking and plagiarism prevention tool that enables checking of
submitted written work for improper citation or misappropriated content. Each Turnitin
assignment is checked against other students' work, the Internet and key resources selected by
your Course Coordinator.
If you are instructed to submit your assessment via Turnitin, you will find the link to the Turnitin
submission in your Moodle course site. You can submit your assessment well before the deadline
and use the Similarity Report to improve your academic writing skills before submitting your final
version.
You can find out more information in the Turnitin information site for students.

UNSW Business School
Late Submissions
The parameters for late submissions are outlined in the UNSW Assessment Implementation

Procedure. For the course, if you submit your assessments after the due date, you will incur
penalties for late submission unless you have Special Consideration (see below). Late submission

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