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Assessment 1: Literature Review

• 3,000-word (+/- 10%)

• APA referencing

Assignment Topic

Identify key themes in the consumer research journals about what influences consumer memory that would be of interest to marketers.

A key theme is a finding or idea that is discussed in a group of articles.

This usually means seeing how ideas have developed over time (e.g., over 10 years). A key theme may relate to a type of message wording or marketing tactic. Alternatively, a theme could relate to how a psychological state of consumers influences how people recall more information. The majority of your assignment should discuss these themes rather than define memory.

For the last section of your assignment (approximately 500 to 600 words), discuss the marketing implications of the findings of the research. This shows how the findings from the articles you review could be used by businesses in an industry of your choice. For example, with international airlines, how might they use findings from research to change their promotional campaigns?

Note: Your assignment should mainly use articles from marketing journals NOT psychology journals. The journal called "Psychology & Marketing" is suitable. It is a marketing journal.

Below is a list of marketing journals. You are NOT required to use all journals in this list. This is just to help you in terms of places you can look for articles on the literature review topic.

Examples of marketing journals in alphabetical order:

· Asia Pacific Journal of Marketing and Logistics

· Australasian Marketing Journal

· European Journal of Marketing

· International Journal of Research in Marketing

· Journal of Business Research

· Journal of Consumer Behaviour

· Journal of Consumer Research

· Journal of Consumer Psychology

· Journal of Interactive Marketing

· Journal of Marketing

· Journal of Marketing Research

· Journal of Retailing

· Journal of Retailing and Consumer Services

· Journal of Strategic Marketing

· Journal of the Academy of Marketing Science

· Marketing Letters

· Psychology & Marketing