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A (Hons) Fashion Visual Merchandising and Branding
Name of Unit: Futures and Innovation
(FU010055)
Unit Introduction
The aim of this unit is to investigate current issues that are shaping the fashion industry in general and fashion visual merchandising and branding area in particular. It will also explore various trend indicators that are likely to point to important influencing factors in the future. The content of the unit will evolve as the industry and its sphere of influence changes but will focus on trends in design, materials and the retailing landscape. Scenario planning and futures forecasting will be explored as you begin contemplation of your Final Major Project topic for Final Year.
Learning Outcomes (LO) and Assessment Criteria
On completion of this unit you will be able to demonstrate:
LO 1 - Evaluate which changes are most relevant to the future of fashion visual merchandising and branding (enquiry);
LO 2 - Identify current issues shaping and influencing the fashion industry (knowledge);
LO 3 - Interpret an appropriate application of a selected macro trend (process);
LO 4 - Succinctly communicate trend research and subsequent application through text and visuals (communication);
LO 5 - Develop a convincing rationale for brands to adopt trend predictions that are likely to influence and impact the future of fashion marketing (realisation).
