Hello, dear friend, you can consult us at any time if you have any questions, add WeChat: zz-x2580
Homework Assignment 1
Write an APA style descriptive report for the study with the following TOPIC:
“Ad effectiveness in IT Managers and Teachers”
PART 1: Participants
A, Start writing your report describing demographics about your
respondents. Represent what was the proportion of males and females
who were IT managers and teachers. Any difference? (hint: gender by
occupation (frequency table). Comment on how many people from sample
are either IT managers OR teachers? Also add to Participants section the
information that you know about the AGE ( for full sample). Mean, Median,
Mode, Max, Min, IQR, skewness, kurtosis, Shapiro’s Wilk. No need to
include histogram nor boxplot.
B. create 3 equal Attention groups ordered them from the lowest to the
highest attention (remember Attention was measured in percentages)
label the three new groups ascendingly as completely distracted, attentive,
alert. Were there more male or female alert participants? Comment on
relative percentage of IT managers and teachers in each attention
category.
PART 2: Descriptive statistics
C, write a full sample descriptive statistics of Reaction Time to
Advertisement variable (include graphical representation, relevant
measures of central tendency and dispersion). Also display a boxplot and
comment if there are any outliers or not.
D, write a split sample descriptive statistics of Reaction Time To
Advertisement scores based on occupation! Compare mean, median and
mode between teachers and IT managers. Look at the SD, range, variance
in both groups and articulate in which the scores varied more. Evaluate the
normality and shape of distribution (symmetry and flatness plus Shapiro's
Wilk) of both groups separately. Are there any outliers detected in any of
the group? If yes, comment. Please include Whisker boxplot and
histograms for both groups.
SCROLL DOWN
E, create a composite variable called AD effectiveness (attention and
reaction time to advertisement combined). Write the maximum and
minimum z-score.
Please upload TWO FILES (one word and one data file (.omv,
.xls) latest BY the beginning of your class on Week 4!!!
