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1MCD2050
MARKETING 1
Lecture 1 - What is Marketing?
7 Concentrate, focus and absorb
Avoid any outside and unnecessary distractions.
The message, Facebook post or WeChat message you wish to
write, read or send are all distractions which limit your ability
to focus and may impact on your success in the unit.
If requested to work on a task, do so. You may be required to
present your discussions or answers to the class.
Guidelines in this class
8 Objectives
Time commitment
Resources
Textbook
Lecture and tutorial program
Assessment
Examination
Unit Outline
9 Elliot, G., Rundle-Thiele S., Waller, D., Smith,
S., Eades, L and Bentrott I., (2021)
Marketing, 5th ed. Wiley, Milton
You cannot use previous editions, or any
other textbook
Do not use the Chinese version of the
textbook
Critical for undertaking all assessment
Text Book
10
Where/how to purchase this text?
MONASH Campus
Bookstore
WILEY Direct ONLINE RETAILERS
There are multiple formats and options available:
PRINT:
$125.95
INTERACTIVE
E-TEXT:
$75.00
11
Kotler, Burton, Deans, Brown and
Armstrong, (2013), Marketing (9th ed.),
Frenchs Forest NSW, Australia: Pearson
Australia.
There are chapters in this textbook which
are required for the unit.
This is critical for undertaking assessment
The readings are provided for you on
Moodle
Required Reading
12
Related Weeks and Topics:
Marketing 5th Edition (Elliott et al., 2021)
•Week 1 – What is Marketing?
•Week 2 – Marketing Environment
•Week 3 – Consumer Behaviour
•Week 5 – Market Research
•Week 6 – Product Management
•Week 8 – Promotion
•Week 9 - Distribution
•Week 10 – Services Marketing
•Week 11 – Digital Marketing
Marketing 9th Edition (Kotler et al., 2012)
•Week 1 – What is Marketing?
•Week 4 – Segmentation, Targeting, Differentiation and Positioning
•Week 7 - Pricing
**ALL OF THESE READINGS ARE AVAILABLE FOR FREE ON MOODLE**
