Marketing Strategy
Marketing Strategy
项目类别:商业分析

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 Core modules: Business Development, Business Models and Growing Organisations, Customer Management, Risk
Management and Organisations, Effective Decision Making, Leadership and the Organisation

WORK EXPERIENCE
China Securities Co., Ltd. Shenzhen, China
Equity Researcher Assistant Intern, Electronic Industry, R&D Department Jul 20 – Aug 20
§ Produced a detailed report on newly listed Shanghai iRay Technology; analyses conducted includes thorough read-
through of IPO prospectus and comprehensive research on the high-tech medical equipment industry
§ Compiled notes from China Securities meetings with Unigroup Guoxin Microelectronic to understand company strategy
and direction of future development; drafted a summary of findings to present to senior research analyst
§ Collated information from CRRC Times Elec reports on core technology for electric train IGBT to understand the
development around its safety and future usage scenarios
Industrial and Commercial Bank of China (ICBC) Yinchuan, China
Intern, Integrated Post of Personal Finance Department Jul 18 – Aug 18
§ Organised financial products held by branch customers into Cash, Fixed Income, Shares, Commodities and Insurance
according to risk, return, liquidity and functionality and calculated proportion of each category
§ Utilised ICBCs internal evaluation model to check if the asset mix is appropriate and made proposal on potential
adjustment based on the results of analysis
§ Communicated with clients to understand their financial goals (e.g. education, car, real estate, start-up and etc.) and
leveraged on ICBC internal quantitative model to help clients make monthly investment plan to achieve the goals
LEADERSHIP AND EXTRACURRICULAR ACTIVITIES
Girl’s Brigade Singapore, Singapore
Command Sergeant Major Sep 15 – Jun 17
§ Joined the Co-Curricular Activities (CCA) sessions and took initiative to pre-empt problems or overcome them
§ Coached and guided junior members in their foot drills and badge work activities
Value in Action Singapore, Singapore
‘Water for Life’ Fundraising Project Jan 16 – Jan 16
§ Participated in various volunteer activities to help local community improve their quality of living
§ Led the ‘Water for Life’ fundraising project under the school-based Active Citizenship for Social Change programme
▬ Collaborated with team members to brainstorm the strategy to maximise the outcome of fundraising
▬ Presented to local community and attracted over 200 people to attend; successfully raised over $3,000
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