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Engineering and IT 

CRICOS 00099F

Assessment 

In this assignment, there are two parts: pitch and viva voce. In the first part, you need to present
a TWO minute pitch of your group’s business proposal.

Assignment 4 (Pitch) Marking Guideline:
Criterion Weight
Clear Problem / Opportunity 30%
Clear Solution / Idea 40%
Presentation 30%
General Notes:
 Avoid reading from a script (marks will be deducted).
 Although four of you (group members) are presenting the same proposal, we
expect each of you to present in your own way.

Pitch
Specification:

Weight: 5%
Length: up to 2 minutes oral pitch
Type: Individual
Method: Oral via Zoom Session
Due: See Assignment 4 Schedule

In this part, you will be randomly nominated one question from the following pool of questions after
your pitch. After you present your answer, follow-up question(s) will be asked.

S. No Question Reading(s) Week
1
What changes in market demand do you anticipate for your proposed
product/service over the next few years? How would this change affect market
prices?

Explain the maturity of your chosen industry and market. What effect does this
have on the entry of your proposed business?
Klepper 1997;

What are some relevant substitutes around your target market? How might you
counteract these for your proposed offering?
Karagiannopolous et
al. 2005

Which bargaining power is more concerning for your proposed business, that of
suppliers or that of customers? Explain why.
Karagiannopolous et
al. 2005

Describe the core value-creating process of your business (from the operations
and customers' points of view).
Yassine et al 2014;
Stadnicka &
Ratnayake 2017; Seth
& Gupta 2005
3
6
Discuss how key attributes of your product/service would be classified under the
Kano model. What does this mean for the competitiveness of your offering?
Zobnina & Rozhkov
2018
4
7
What are the key resources and capabilities required for your proposal? Which is
most likely to pose a difficulty and why?
Barney 1991 4
8
What challenges (in terms of VRIS/VRIN) does your proposed business face in
gaining a sustained competitive advantage?
Barney 1991 4
9
What supplies are going to be necessary for your business to operate? Which
suppliers did you choose and what were your criteria for choosing them?
Ulaga & Eggert 2006;
Choi & Hartley 1996,